THE TRICK OF THE LUXURY WATCH

“The watch is the greatest trick the devil ever pulled, convincing the world he does not exist.”

-FREDERICK ROUSSEL

As the wind blows and the rain comes down, inside a glass cabinet there lies a perfect selection of watches listed for sale. The prices are as much as a person’s home.

The watches tell the time and are fairly attractive to look at physically, given the multiple tens of thousands they cost. Who is the rich person who will spend half of ten thousand to get a cheap version of a luxury brand watch?

The watch is like a snake, tempting someone into the scientific garden of Eden, forcing them out of hundreds of thousands, draining them of money that could feed a dying person for years.

The watch takes its own life, seducing the capitalist boss on his way to finally giving that donation, to coldly make the money disappear as the watch creeps onto his wrist, purring and ticking by his side.

Watches for every occasion, for sports, for the office, and for special occasions.

Even more millions could be spent, as lives are ended by pandemics, climate disasters, poverty and abandonment.

The watch is the greatest trick the devil ever pulled, convincing the world he does not exist.

Purring again, slyly symbolising the defeat of a homeless shelter, every inch of industrial design wasted on its manufacturing, making the mistake that is the predator on the human soul, that overpriced, disturbingly hidden from view, product of corruption; the vein watch.